The Casio G-SHOCK Ref 6900 By John Mayer
March 19, 2017
DOVER, NJ, December 8, 2020 — , the preeminent brand for all things watches, is pleased to announce the release of the Casio G-SHOCK Ref 6900 by John Mayer. Done in collaboration with the seven-time Grammy Award winning artist, the G-SHOCK Ref 6900 by John Mayer was designed by the man himself. This limited edition is inspired by the Casiotone SK-5 sampling keyboard that Mayer played as growing up in Fairfield, CT. The Casiotone SK-5 was instrumental in Mayer’s musical education, and acts as the design catalyst for this timepiece.
When starting the project, it was very important to establish a sense of authenticity, something done with a purpose. When thinking about that question, Mayer went back to his relationship with Casio products from his youth, to find his starting point, the Casiotone SK-5. It acted as the perfect bridge between him as a musician and a watch enthusiast.
“When Casio approached me about the possibility of working together on a G-SHOCK, it actually timed out really well, said John Mayer. “I had already been pretty deep into wearing the 'Mudmaster' models, and something felt cosmically right about a G-SHOCK being the first watch collab I’ve ever done. Casio keyboards came to mind as much as the watches did. Then I remembered how important the Casiotone SK-5 was in my life, and it got exciting really fast. It’s the perfect bridge between my double life as a musician and watch enthusiast."
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